The process of completing a purchase is now taking different forms, from checkoutless solutions to automated online order pickup kiosks. These new touchpoints tend to minimize, if not eliminate, space for impulse purchases, constituting a major risk for relevant brands. PlanetRetail RNG’s latest research report on Rethinking Front of Store helps retailers and suppliers build new strategies to continue to drive impulse, categorizing them based on how they occur and where they are fulfilled.
Reasons to Attend:
o See how changes to the front end will repurpose space in the store
o Identify shifting opportunities for impulse
o Understand which categories will be most impacted
Mark Ravi – Analyst, North American Advisory, firstname.lastname@example.org