Updates to the content of this session are currently being modified to include insights into how COVID-19 is impacting the store experience.
Yoga classes at lululemon. Dinner reservations at RH. Primary care services at Walmart. The list goes on. It’s clear that stores are no longer simply selling goods. They are providing services. These services are enabling stores to create compelling experiences for customers while differentiating from digital competitors. Experiential retail has been a buzz phrase for some time now, but the brands getting experiential right are doing so through services that fit the brand, a dedicated labor focus, and seamless operations. During this Infocast, let’s take a look at brands that are leading the way and what it takes to transform the store experience.