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Homeopathic OTCs: Selfcare from the American Frontier to the 21st Century
With demand for natural products continuing to be mainstreamed with a CAGR of 18%, consumers perceive homeopathic medicines as safe, having no adverse side effects, and trustworthy when compared to conventional alternatives. This presentation detail ways industry players can leverage FDA-regulated, over-the-counter homeopathics to give consumers the peace of mind that they are not putting unnecessary chemicals or harmful ingredients into their bodies. Best practices for product placement and proper merchandising will be reviewed.

Aug 13, 2020 01:00 PM in Eastern Time (US and Canada)

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