With new points of influence emerging and a fast-growing variety of options available to consumers, shopper acquisition and retention is becoming more difficult and costly for both retailers and brands. The presentation will detail how retailers and brands can achieve long-term loyalty through enhanced shopper engagement and retention strategies, based on our newly-defined formula for loyalty.
Reasons to attend
o Discover the characteristics needed to drive shopper loyalty in the future
o Find out the key capabilities which suppliers need to develop in order to foster brand loyalty
o Access the results from our global engagement and retention benchmarking survey to find out which retailers are leading the way in this strategy
o View best-in-class retailer and supplier case studies of shopper engagement and retention
Presenter & Title: Mod Boon-Long: Analyst, North American Advisory